Hello, I'm Paula Falco .

I am an Executive Design Strategist and corporate operations executive advisor. With a career that includes roles at WoodMac, Oracle, and Salesforce, I've led global teams and diverse design communities. My expertise lies in integrating design into product development, prioritizing genuine customer value, and enhancing client advocacy while instilling a product design culture within previous organizations. My deep passion for design and its seamless integration into business processes is evident in my diverse background, spanning consulting, design strategy, architecture, service design, brand, and SAAS/PMS/CRM.