Senior Principal UX/UI Product Designer | Consultant at Dell Technologies B2B • Manage the conceptualisation and execution of global creative solutions for a variety of digital experiences. • Support interactive design projects that contribute to both user and business objectives, while maintaining and supporting brand standards. • Support Dell's design language and system. • Practice and facilitate user-centred design methodologies to help product team members better understand their users, develop outcome-based roadmaps and deliver greater value faster. • Drive the product from discovery and framework through iterative development and delivery. • Guide product design decisions through user research, customer development and iterative feedback. • Bring knowledge and experience in research, visual design, consulting or development. • Strike the balance between user goals and business goals. • User research, wireframing, interaction design, prototyping and visual design. • Collaborate closely with the Head of Design, Product Managers and Developers.