About me
SENIOR DIRECTOR SALES DEVELOPMENT (CAMBREW), Cambodia (Feb 2020-Dec 2020) Member of the country leadership team reporing to the MD, focusing on developing commercial strategy and primary sales through Carlsberg Cambodia's distributor partners and route to market choices. Cambodia’s Pepsi bottler. Consisting of 75 heads, the Sales Development function delivers S&OP, integrated account planning, distributor management, export sales, sales tools and reporting, cold drinks technical services, sales training and capability development. Achievements Reduced AR over-dues -25%, reduced debt risk +100% in security, established control over inventory levels (59＞14 days) and redesigned the 2020 plan Led a 12-week review with McKinsey & Partners proposed a new RTM strategy. Successfully delivered all aspects during COVID-19 and significant organisational disruption.
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