3 LinkedIn Secrets Every Marketer Should Know

For most people LinkedIn is little more than a digital resume – a place for headhunters to find them and a platform to apply for jobs. For marketers, LinkedIn is far more than that.

In 2025, mastering LinkedIn marketing is an essential skill for all marketers without which it can be almost impossible to compete. This is especially true in the competitive world of B2B marketing where brand recognition and good networking are everything.

So what can you do if you’re not a LinkedIn wizard? Well, fortunately the platform is easy to master so long as you know the tricks of the trade and that’s what we’re here to talk about today with our top LinkedIn marketing tips.

1. It’s All About Engagement

Follower counts are nice but when you’re on LinkedIn the quality of your interactions is far more important than the quantity. A high follower count will get your post in front of plenty of eyes but will they be the right eyes? Will they engage with your post in a meaningful way? Will they bring you the reach you’re looking for?

It’s easy to slip into the “influencer” mindset but trust us when we say, that won’t help you stand out from the crowd. Even if you’re successful you’re likely to end up in a bubble of influencers, sharing each other’s work but never getting the genuine conversion you’re looking for.

If you want to know how to stand out on LinkedIn, then it’s much better to approach it with the “marketer” mindset. You’re here to talk about your industry, to have meaningful discussions, and to drive organic growth towards your company.

All told, the best thing you can do is spend your time replying to comments, making posts that are genuinely interesting (not just engagement bait) and having meaningful one-to-one interactions. Not only is this better for the platform algorithm – nobody likes a content farm – but it’s also better for results.

After all, which is better, a hundred views from people who will never buy your product or one view from someone who will? Thirty shares on that relatable work story or one impressed contact looking for a chance to work with you?

2. How To Make a LinkedIn Profile Stand Out

LinkedIn users engage with people, not logos. On a data level alone it’s clear that posts from personal profiles massively outperform those from business pages.

And it makes sense too. People know advertising when they see it and while brand voices have their place, we all prefer to feel that we’re speaking with real individuals. 

In practice, this means that marketing teams can’t just be mouthpieces for the company. They have to be passionate spokespeople who really believe in the product and are willing to put their own voice behind it.

There’s no getting around the fact that this can be a hard ask for many teams. Ultimately, success with LinkedIn often comes down to making sure you hire people who care about the company vision and not just their role within it.  Those are the people who’ll be able to speak to that vision with the authenticity and drive that LinkedIn users love to see.

3. Frequency Does Matter

We talked before about putting quality over quantity and while that’s certainly true, quantity does matter. It can be all too easy to let a social media page slip into obscurity. With its strong B2B focus, LinkedIn can also feel less crucial than other social media streams, leading to sporadic posting as and when someone has an idea.

It’s worth noting that this isn’t bad. It’s certainly better to have an occasional, if patchy, presence than none at all. That said, it could be an awful lot better.

Consistent posting will make a major difference to your discoverability, even if it’s just small things. The best times to post are weekday mornings – Tuesdays and Wednesdays in particular – as B2B audiences tend to check their LinkedIn over their morning coffee.

Of course, that’s not to say you should be posting every day. A couple of posts a week is more than sufficient to maintain a solid presence and you can always mix things up by sharing posts/articles that you feel your followers may enjoy.

When all’s said and done, LinkedIn isn’t about performing to an audience but taking part in a conversation. As with all social media, authentic and valuable interactions will float to the top, providing you with a powerful avenue for getting your business’ voice out there.